Staying in the Shallow End
Posted by Edy | Posted in Announcements | Posted on 04-07-2010
Tags: costs, flip, hard money, investing, investment, rehab, resale, return
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A phenomenon I have noticed with new investors is the almost feverish desire to jump into a high-dollar property as their first rehab/resale project. I have had many people call me, new to this business, because they found a “great deal” on a high-dollar home. Many have only limited experience, and for some this would be their very first project. But is that “great deal” really a good idea?
One thing I often promote is the value of staying in the shallow end of the pool. I encourage investors to work on projects in the low- to middle-price strata for their area, and only get into a high-dollar home after they have had a lot of experience, and built up the reserves to manage a bigger project. In my never-to-be-humble opinion, I believe there is a lot more potential in the smaller projects than the bigger ones for a number of reasons.
As a side note, when I refer to lower-end homes, I am not referring to the run down homes in the less than desirable neighborhoods. I am referring to homes that are affordable to the middle class for your area, in good neighborhoods. Sure, there are buys in the low income sections, but most of the time these would be better converted to rentals, not flips.
First, there are a lot more buyers in the lower end than the top-end. Looking purely at demographics, there are a lot more people able to buy in the middle to low price as compared to the high price. Therefore, in most markets, you are able to make a faster flip on the project, and move on to the next investment.
Homes in this sector usually do not take as long to rehab as the higher end properties. For example, let’s think about a 1500sf. project as compared to a 4000sf project. When it comes time for flooring, which one is completed faster? How long will it take to paint the small house as compared to the larger one? How much time will be spent with contractors making the small project ready, as compared to the larger one? Generally speaking, the smaller projects can be done much faster than the newer ones, and back on market a lot quicker. This means a faster return on your investment and the opportunity to move on to the next project.
Buyer expectations on the lower end properties are lower than the buyers of the upper tier. I am not suggesting shortcutting the process or using cheap materials by any means. I am, however, saying that buyers of high end properties expect high-end amenities. The appliances you put in a $150k home would not be acceptable to the buyer of a $1M home. Stock cabinets are just fine in a cheaper home, while the more expensive home should have better cabinetry. Flooring, moldings, even the faucets and doorknobs are expected to be better than you would find in the lower end homes. And they should be. Therefore buyers in that higher strata expect a lot more, notice more, and will be a lot pickier than your lower strata buyers.
You will have a lot more expenses, and headaches, with the expensive property too. Sure, if you buy right the rehab costs are included in the loan, so that part is covered. But there are a lot of expenses that you will need to pay out of pocket. You will need insurance on the property while it is in rehab. You will need to cover electricity and water for the home while the workers are getting it ready. Unforeseen problems can crop up on either project, but the potential for more, and costlier, problems is greater on the bigger and more expensive home.
Then there’s the loan payments. You will need to cover the monthly loan payments until the home is sold. Obviously that payment is much higher on a $1M than a $100k home. And, since the more expensive home will typically be on market longer, that means more cash going out every month. No thanks!
Lastly, if you are looking at one of these high-dollar homes as a first project, do you really have the people in place to make it ready? As I said before, the buyer for this property will be a lot more particular. So your flooring contractor, painter, landscaper and every other sub needs to be up to the task of providing quality results. If you have never worked with these guys, can you be sure that their skill is up to the standards needed for this project? Take your bumps and bruises in the small end of the pool while you build your team of trusted subs. Then when that million dollar opportunity makes sense, you know you have the right people to get it done right.
I had a new investor call me last week, looking to get started on his very first project. He had found a home selling at $1.8M that he was certain could bring close to $4M when finished. That potential $2M profit on a deal was all he looked at, and never considered all the things I mentioned here. As much as I want us all to make seven-figures in this business, I have to say that I would rather make it on ten, $100k homes than lie awake at night worrying about all my eggs in a $1,000,000 basket!
So consider these things when looking for your projects. Staying in the shallow end typically means more buyers, faster turns, lower expenses, less headaches and more opportunity. You may start in these projects and build up to that front-page home, or realize that you prefer dealing in the faster paced environment that comes with the smaller homes. Either way, I suggest making the first few projects cheaper homes for a great education and a foundation on which to build.
Until next time, good luck and happy hunting!


